Do some research

Research can be adventurous. Here’s an example: I travelled on a Virgin train from London to Liverpool recently and I heard the funniest automated announcement in the toilet...

You can listen to the announcement here: https://www.youtube.com/watch?v=6SkAMMZnnEc
ℹ️ It says: “Please don’t flush nappies, sanitary towels, paper towels, gum, old phones, unpaid bills, junk mail, you ex’s sweater, hopes, dreams and goldfish down this toilet.”

I decided to find out about Virgin’s reasons for using fun announcements instead of standard ones and I found the following:
THE AMAZING FACT: The latest cause of a blocked toilet onboard one of Virgin’s Pendolino trains was a bra.
THE SERIOUS ASPECT:
“/On Virgin Trains/ on a typical day around four toilets are taken out of service as a result of inappropriate use. This equates to over 18,000 lost toilet hours per year, and a repair bill in excess of £182,000.” /www.railbusinessdaily.com/

So, this announcement does not simply reflect the easygoing lifestyle that the Virgin brand represents but is also a result of a conscious decision based on the psychological approach of how to raise passengers’ awareness.

This is not the only unusual Virgin automated public transport announcement, by the way. It has become a kind of a signature announcement style with Richard Branson’s company.

All in all: It’s better to hold on to your dreams (and your goldfish).
 


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